Sam Cardelfe
0
SKINNERXHOP-16.9.png

Mtn Dew Voodew x Skinner Collection

House Of Pepsico is Pepsico’s online retailer for all things merch for the brands under Pepsico. Cheetos, Doritos, Pepsi, and Mtn Dew are the current mainstays on the site but this is intended to stretch across the whole portfolio as the source for all design-led merchandise offered through our brands.

For this collection, we focused on Mtn Dew Voodew - Mtn Dew’s mystery flavor offering for Halloween. Voodew is a legendary Halloween season limited offerng in the Dew portfolio that’s flavor every year is a mystery prompting hoards of consumers
to speculate what that years flavor is.

We commissioned the artist of the demonic Skinner to create a unique set of illustrations that we could leverage to design a haunted capsule collection to coincide with the launch of Voodew this year. Along with creating those illustrations, we pushed Skinner to also create two motion pieces that we could leverage across social to promote the collection. One social piece was a live-action puppet piece and the other by Skinner colleague Greg Rozeboom

Senior Director, Design: Rob Salit • Design Senior Manager: Louis De Villiers

Designer : Sam Cardelfe

Senior Motion Designer: Sam Wolfson

Artist: Skinner ( https://www.theartofskinner.com/ )

Exterior Animator: Greg Rozeboom

 

ILLUSTRATION SET

We briefed in Skinner to create a set of modular illustrations to be leveraged for this collaboration
He created the illustrations and we actioned the design work on these pieces.

 

COLLECTION SET

Hoodie, sweat-shorts, blanket, long-sleeve and t-shirt

 

ON-SITE + DIGITAL PIECES

We briefed in Skinner to create a set of modular illustrations to be leveraged for this collaboration
He created the illustrations and we actioned the design work on these pieces.

 
 

Voodew x Skinner Collection Puppet Social Piece

Skinner created a puppet version of Grim our Halloween mascot and our in-house motion designer brought it all to life

 

Voodew x Skinner Collection Animated Illustration Social Piece

Skinner’s collegue Greg Rozeboom brought one of the illustrations from the collection to life for a immersive look into it’s details